5 Steps For More Website Traffic & Sales

Hannah Martin • June 28, 2025

5 Steps Every Service Business Can Take to Get More Website Traffic & Sales

Every roofing/plastic surgery/legal/accounting company wants to get more business from their website. After all, that’s the point of having one, right? So what do you do after you’ve published a website (we hope!) and you’re simply not getting the number of clients you thought you’d get from being online? Well, there are a few things you can do to both increase your traffic and increase the number of people that contact you.


So, how can you get some of these results for yourself, even if you DIY it? Here we go!


INCREASING TRAFFIC

First off is increasing traffic. If you don’t have traffic coming to your website, nobody will be there looking to contact you. There are a few ways to get traffic – namely advertising and search engines. If you don’t want to constantly spend money advertising, the best way to get long-term, steady traffic to your website is by ranking well in search engines, aka Google. If nobody can find you when they search (your services) in (your city), then you have a problem. Here’s what you can do about it.


1. Optimize your page titles and meta tags.


Every page on your website has a title and meta description in the code. Optimize these by including the name of the service listed on the page along with your hometown in each one. For example, if you’re offering roofing in Phoenix, your homepage title should be something like “Top Roofing Services in Phoenix | Company Name” and your meta description should be a quick description of what you offer. This same method can be used for your other pages that discuss roof repairs, commercial roofing, etc. If you want to get a bit more advanced, you can research the top ranking competitors and see what they’re doing to win before you start changing your own tags.


2. Make sure your website is responsive (mobile-friendly).


This one is really important for 2 reasons. The first is that Google actually released an update last year that actually penalizes your website rankings in mobile search if it’s not mobile friendly. The second is that mobile search is completely taking over desktop search, especially for local services. So if you want to be found (and you’re reading this, so you do!) you need to make sure your website is responsive. You can hire a developer to do this, or if you’re on WordPress, move to a responsive WordPress theme. Not sure where to turn for help? You can always get in touch with us – 100% of our clients’ websites are responsive, because we always keep up with Google’s requirements.


3. Get rid of all of your website errors.


For this, you can check Google Webmaster Tools or use a crawling tool like Screaming Frog. You’ll want to make sure you repair any errors such as 404 pages, as Google frowns on these, and paying customers may be landing on them as well.


4. Make sure your Google Maps listing is filled out with the correct info and linked to your website.


If you’re a local service provider without a claimed Google maps listing, you’re gonna have a hard time. First, make sure you have a solid, consistent NAP (Name, Address, Phone number) format. Then make sure your Google listing has this exact information along with a link to your website, a description of your services, and some relevant photos.


5. Last but not least, citations & backlinks: They’ll make or break you.


The last thing you need to make sure to have after all the above is said and done is consistent citations and strong, relevant, healthy backlinks. The best thing you can do to help yourself with this is to make sure your consistent NAP (that we mentioned above) is listed everywhere you can in local search directories. These are websites like Yelp, the Yellow Pages, Manta, etc. With an SEO campaign, we can handle this for you, but it can be done manually as well. Just list yourself everywhere you can. You can even do optimization within websites like Yelp. 


For backlinks, try to leave blog comments on relevant blogs, get guest posts by reaching out to blog writers, and sponsor any local events that come up.


INCREASING CONTACT REQUESTS

Once you have a decent flow of traffic coming to your website, you need to make sure people can reach you. This would seem like an obvious thing, but you’d be surprised how many websites do not make it easy to contact them, especially if the website isn’t mobile friendly and someone has landed on it from their phone. The best thing you can do is put your phone number and email address right at the top of your website, and make the phone number a click-to-call link that way nobody has to go back and forth between their browser and their calling app.


All of this will help to increase your search rankings over time, and ultimately increase the amount of business you get from your website. It’s not easy, but it does work. If you need an expert’s help or you just don’t have time to do it all, please reach out to us and we’d be happy to give you a free consultation to see if our marketing plans can fit your needs!

Newer Post >

TheSEOKitchen Small Business Services Are Now ProPages.ai

By Hannah Martin • July 29, 2025
Welcome to ProPages.ai!

20 No-Brainer Ideas for Advertising Your Small Business

By Hannah Martin • July 18, 2025
Let me guess: You set up your business, opened shop, did all the paper work, and even paid for a website.. but people still aren’t coming in? Well, you might have forgotten an important step, or maybe you just didn’t know where to start with it… You need MARKETING and ADVERTISING. Marketing your small business is the key to all business sales, unless your entire business model is based on impulse buys. With marketing and advertising, the saying that “the early bird gets the worm” really rings true. Here are 20 ways you can advertise your local business without any expertise, so you can increase sales and get more customers. Before you jump into the list, did you know that SEO (short for “Search Engine Optimization”) can help bring customers to your business naturally? Imagine being listed on the first page when people search for your services in Google. We can do that! Check out our SEO services here. Here are 20 affordable marketing and advertising ideas for your small business Submit your business name, address, and phone number to all of the local directories that cover your town. This means setting up profiles on websites like Yelp, Yellowpages, and Foursquare. ( Bonus : do SEO on your Yelp page to come up higher there, too.) Make sure your business is listed on Google+ for Business. If it is, make sure you claim the listing. If it’s not, make sure you set it up! (And then claim it.) Create an optimized Facebook page for your business. Invite all of your friends in the area, and run ads to people who might be interested in your services nearby. Put your vehicle in a vinyl wrap. This is like a mobile billboard that advertises your local business wherever you go! Establish your expertise on social media by creating posts about your professional/business accomplishments. Ask for referrals from past customers. You can even offer a referral free (like I do!) to encourage fee, word of mouth advertising. Submit for a local “coupon book” membership. Take out an ad in the local newspaper. Sponsor a local event, such as Relay for Life, or a community marathon. Run a contest. You can advertise this contest using any of the methods above. Consistently blog about topics related to your business, that your customers would find helpful. Retarget people who have already been to your website, but might not have contacted you on their first visit. Take out PPC ads. Optimize your website to rank organically in Google . This is called SEO, and it means that when someone searches for your services (for example, “roofing company in Las Vegas”), you’ll come up first! Advertise on local news websites. Place ads on Craigslist.org. Join your local Chamber of Commerce. Use press releases when there is significant news for your business to talk about. (A grand opening press release would definitely be appropriate!) Attend a BNI meeting for your local chapter Once you start using some of these tips, business will start coming in. From there, the most important thing to keep growing your business is to ensure customers come back , so make sure you’re providing the best experience possible after your advertising brings the customer in.  Best of luck!